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Loewe Technology recently introduced the latest addition to its award-winning Bild I series luxury TVs – the remarkable 77-inch Loewe Bild i.77 dr+.

With cutting-edge display features and top-of-the-line hardware, this TV delivers breathtaking picture quality, an intuitive interface, state-of-the-art OLED technology, and a unique signature design.

Unveiling the Ultimate Visual Experience

The Loewe Bild i.77 dr+ takes the TV viewing experience to a whole new level with its latest Ultra HD OLED panel. Boasting a perfect resolution and advanced support for HLG, HDR 10, and Dolby Vision™, this TV offers high-contrast images and an impressive colour spectrum, creating a natural and harmonious picture with unmatched accuracy. Loewe’s decades of algorithmic optimization ensure that every detail is displayed in the most lifelike manner.

Loewe's Bild i.77: Expand Your Visual Horizons

Seamless Interface & Effortless Entertainment

Equipped with an intuitive and elegant interface, the Loewe Bild i.77 dr+ makes navigating through its features a breeze. The 1TB hard disk recorder comes as a standard feature, allowing users to effortlessly record or pause live TV shows. Additionally, the integrated voice assistant and remote-control buttons add to the seamless and hassle-free operation of the TV.

The Loewe Bild i.77 dr+ comes with an extensive selection of native apps, including Apple TV+, YouTube, Zattoo, HD+, Netflix, Amazon Prime, DAZN, FIFA+, and Disney+. This diverse range of apps ensures that users can access their favourite content easily and conveniently.

Immersive Audio Experience

Incorporating an integrated hidden soundbar, the Loewe Bild i.77 dr+ delivers impressive sound quality, complementing the stunning visuals. For those seeking an even more immersive audio experience, Loewe offers a range of audio components that can be seamlessly integrated. Options include the Loewe home cinema sets 553 and 531, the Loewe Klang Bar5 MR with the Klang Sub5, or the soundbar Loewe Klang Bar3 MR.

The active Loewe audio components support Dolby Atmos with up to 5.1.2 surround channels, providing a truly cinematic experience. With HDMI eARC support, these audio components can handle extended audio formats and deliver an impressive 1,360 watts of total music power.

Elegant Design, Versatile Installation

From every angle, the Loewe Bild i.77 dr+ stands out as a true centrepiece. With its 360° design, featuring a lacquered, fabric-covered back panel and hidden cable routing with a subtle magnetic cover, this TV seamlessly integrates into any interior space. The elegant and signature design enhances the overall aesthetics of any room.

Loewe's Bild i.77: Expand Your Visual Horizons

The Loewe Bild i.77 dr+ offers class-leading flexibility when it comes to installation options. It can be mounted flat on the wall using the tiltable Loewe wall mount, placed free-standing on the Loewe floor stand flex, or suspended freely on the Loewe floor ceiling stand. The floor-ceiling rod installation solution allows individual adjustments based on ceiling height (up to 2.90 meters) and the desired TV height position (starting from 65 cm).


The Loewe Bild i.77 dr+ is a groundbreaking luxury TV that combines state-of-the-art OLED technology, an intuitive interface, and impressive audio capabilities. With its elegant design and versatile installation options, this TV seamlessly integrates into any living space, making it the ultimate centrepiece for a mesmerizing visual and auditory experience. Whether you’re a cinephile, sports enthusiast, or gaming aficionado, the Loewe Bild i.77 dr+ delivers the ultimate entertainment experience with unparalleled picture quality and immersive sound.

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