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Spooky season is just around the corner, and TikTok is more than ready to bring on the costumes, the treats, and, most importantly, the decor. Nothing gets you in the holiday spirit quite like dressing up every square inch of your house with bats, spiders, cobwebs, and pumpkins. And every year, the internet freaks out over a few freakishly cute Halloween home goods. For 2023, that decoration is Pottery Barn’s Gus the Ghost Pillow.

Pottery Barn first went viral for Gus last fall, with the ghostly guy selling out before the end of October. Why, you ask? There’s just simply no getting around just how cute this ‘lil bb is. Standing just a foot tall, Gus is made with the fluffiest of fabric and truly embodies the classic ‘sheet ghost’ look. And this year, Gus has a teeny, tiny pumpkin companion that he holds with his phantom hands. The burnt orange hue of the gourd makes this throw pillow a great fall-to-Halloween decor transition piece that can be left on the couch from September through November.

gus the ghost with pumpkin throw pillow pottery barn
Pottery Barn

TikTok totally convinced me that I need Gus in my life, and I’m not the only one. @hunny.bunny.blonde took followers along on the journey of securing the specter, saying, “The universe decided that I need him. He is not a want; he is a need.” Fellow Halloween lovers flooded the comment section, writing that they “couldn’t resist the cuteness” and “immediately” went to buy Gus.

Sure, October may be a few months away, but if you take your holiday decor v. seriously, you know it’s never too early to start shopping. Want to get some friends for your Gus? Keep scrolling to see more of Pottery Barn’s Halloween pillows.

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